Playbooks
Use these focused playbooks when you already know the job in front of you and need a practical reference without working through the full Start Here journey.
Choose the Playbook That Matches the Job
Each playbook takes one common Lodge communications challenge and turns it into a straightforward set of decisions and actions. You can use them on their own or alongside the five-step Start Here guide.
Promoting Your Lodge
Use this playbook when you need to make your Lodge easier to find and keep the public informed. It covers websites, social media, email, local groups, community calendars, public relations and the channels that help Lodge activity reach people beyond your existing membership.
Events & Fundraisers
Use this playbook when your Lodge has a public event, fundraiser, open house or community activity to promote. It walks through the timeline from early planning and local distribution through event-day communication, follow-up and lessons for the next event.
Membership Journey
Use this playbook to understand how someone can move from knowing nothing about your Lodge to discovering it, learning what it stands for, meeting members, attending public activities and eventually choosing to ask about membership. The focus is visibility, understanding and relationship-building rather than solicitation.
Reputation / Crisis Management
Use this playbook when something has gone wrong, misinformation is spreading, a public comment needs a careful response or an issue could affect the Lodge’s reputation, members or operations. It provides a simple framework for deciding who responds, when to respond, what to document and when an issue needs to be escalated.
Read Reputation / Crisis Management
Not Sure Which Playbook You Need?
If your Lodge is starting from scratch or you are not sure what should come first, begin with Start Here. That guided path takes you from the basic digital foundation through strategy, content, promotion, measurement and improvement.
Need the Supporting Files?
Visit Tools & Downloads for the complete offline workbook and the existing Masonic marketing, public relations, website and social media resources available on FreemasonMarketing.com.