Masonic Public Relations

Here you’ll find a few educational writings pertaining to modern Masonic public relations, Lodge websites, social media, etc and some ideas to go about it.

• General
  • Connected Lodges by WB Matt Johnson
  • A presentation on Social Media by Bro / LEO Nick Bolyard
  • Public Relations by Bro & Dr Dean Palmer
  • Membership Marketing by The Square Magazine
  • Does my Blue Lodge Need To Have a Brand Strategy? by Bro Ed Pisani Jr
  • 4 SEO Tips Your Lodge Needs on it’s Website by Bro Ed Pisani Jr
  • Masonic Marketing Series by the SRNMJ
• Messaging
  • Whence Came You’s Selling Freemasonry Discussion
  • Masonic Roundtable’s Masonic Elevator Pitch
  • Can You Hear Me Now? – How to Make Your Lodge Communications Effective by Bro. Duane A Kemerley
  • Does great brand planning make a difference with your Lodge by Bro Ed Pisani Jr
  • Midnight Freemason’s The Craft In Thirty Seconds
• Social Media
  • Social Media and the Lodge by WB Paul Bathgate
  • Social Media Marketing by Nicholas J Broadway
  • Masonic Round Table’s Social Media Marketing

Nonprofit Marketing Resources

• Not specific to Freemasonry, Nonprofit Hub is a great resource for marketing/PR in any nonprofit situation
• Nonprofit’s Web Design 101: 5 Strategies for Beginners
• Even the Boy Scouts of America feel a threat even a basic digital presence is vital to their local level success. They’ve got a few ideas that would apply to us.
  • https://blog.scoutingmagazine.org/2018/09/07/does-your-scout-unit-really-need-a-website-and-social-media-presence/

Masonic PR Essays

• Every Man is a PR Man for Masonry by  R W Brother Jack L. Allen, Grand Marshal
• Innovation and Masonry from the Southern California Research Lodge F&AM, April, 1999
• The Winds of Change by Paul E. Heilman
• Non-solicitation by PGM Bro George O. Braatz
• It’s About Time by the Masonic Service Association of North America, a good piece on Masonic branding in the modern world
• The Quarry Project’s Style Guide helping to establish consistent writing and language styles across Masonry (aka branding)

Grand Lodge Public Relations Resources

Published public relations resources couldn’t be found from all US Grand Lodges, if you know of one that isn’t listed let me know.

• Grand Lodge of Ohio
  • Here’s a how-to guide on creating a Facebook page from the Grand Lodge of Ohio
  • View their Interpersonal Communication: The Foundation of Masonic Public Relations and Member Development
  • View their Membership Initiative Implementation Guide
• Grand Lodge of Indiana
• Grand Lodge of Iowa 
• Grand Lodge of Kentucky
• Grand Lodge of Louisiana
• Grand Lodge of Maine
• Grand Lodge of Minnesota
• Grand Lodge of Nebraska
  • Membership Committees
  • Membership Committees 2
• Grand Lodge of Pennsylvania
• Grand Lodge of Virginia
• Provincial Grand Lodge of East Lancashire’s (UK) Marketing, Recruitment, Retention – Actions – Summary

Know of other similar resources? Have one of your own? I’m always on the lookout.