To build we need working tools – but also raw materials to use them with. Pictures are the raw materials of all visual media!
You don’t need a professional photographer or the most expensive camera but you do need to take imagery seriously. If it’s worth doing, it’s worth doing beautifully.
I’ve often seen a Lodge’s social media page or website look stunning all around… Except for the picture(s) of their building. Taken in haste, on a dark and gloomy day, from a 10 year old phone and reused over the past decade.
This can look more ominous than inviting; certainly not awe inspiring and doesn’t put your Lodge in the best perspective.
That headline shot of your building can make a great impression on the public. Take shots of your building at the peak sunlight time of day with a nice blue sky. Try it again at different times of the year to see what looks best with how shadows based on the sun’s trajectory. If you have a flag pole, try it on a good and windy day for that dramatic effect.
Free Photo Editing Software
I personally prefer Photoshop or Lightroom these days but for every day use on a budget I would recommend Krita (https://krita.org/en/) or GIMP (http://www.gimp.org/) which are both free clones of Photoshop. Once a photo is taken, correcting the colors can go a long way to making it look as good as it possibly can. A brief tutorial on using Krita to do this can be found here – https://www.youtube.com/watch?v=BwicligM6P0. To do this with GIMP here – https://www.youtube.com/watch?v=Ktxsz29JoKw. Remember, anything worth building is worth building beautifully.
Free Online Color Correcting Utilities
Virtual Reality Tours
What if you could create actual virtual reality (yes, VR!) photo tours of your Lodge? It’s easier than you think and can be done in about 5 minutes. For a quick and dirty method that anyone with a smartphone can do, download the free Google Cardboard app and review the steps outlined here. Once completed just upload to something like Facebook!
You can see an example of this from Blendon 339’s Facebook tour photo album.