You don’t need a professional photographer or the most expensive camera but you do need to take imagery seriously. If it’s worth doing, it’s worth doing beautifully.
I’ve often seen a Lodge’s social media page or website look stunning all around… Except for the picture(s) of their building and most especially the meeting hall. Taken in haste, on a dark and gloomy day, from a 10 year old phone and reused over the past decade.
These can look more ominous than inviting; certainly not awe inspiring and doesn’t put your Lodge in the best perspective.
Consider This: Do you want to inspire or intimidate?
That headline shot of your building or Lodge room can make a great impression on the public. You need bright shots, not gloomy ones. If inside open the window shades, turn on all lamps and bring in more if it’s not enough – you only need one good shot.
When outdoors, take shots of your building at the peak sunlight time of day with a nice blue sky. Try it again at different times of the year to see what looks best. Depending on the time of year, the sun’s trajectory will make shadows on your building differently. If you have a flag pole, try it on a good and windy day for that dramatic effect.
Google Small Business has a short video with some inspirational tidbits on how to do this.
Free Photo Editing and Color Correction
Once you have the photos shot, now what? Why not optimize the colors and lighting to really make things pop? It’s easier than you think and you don’t need to pay a dime. Check out some of my favorite free graphic editing software.